About the client:
The client, a leader in consumer goods, wanted to learn about the current and future state of the cabinet market with the goal of determining the benefits and opportunities of entering the cabinet space.
Challenge:
The challenge for PreScouter in this Research Support Service Project was to conduct a market analysis that would help the client understand the shifting market dynamics during the COVID-19 pandemic. It also involved characterizing the cabinet manufacturing supply chain and identifying synergies with the client’s existing distribution channels.
Approach:
PreScouter leveraged a multidisciplinary team of Advanced Degree Researchers and Subject Matter Experts to analyze the cabinet supply chain. The research objectives of this analysis were to identify the major cabinet OEMs and the top retailers, as well as to understand the channels to market in terms of different types of cabinets, pricing and margins, anticipated disruptors, and the labor market.
Outcome:
PreScouter presented the client with a SWOT analysis for entry into the cabinet market, highlighting existing synergies within the client’s business that could be leveraged when entering. Furthermore, PreScouter suggested a path for the client team to stage-gate any entrance into the new market, which would reduce both risk and capital investment. The path was based on specific synergies, consumer preferences, and specific manufacturing options existing in the cabinet industry.
