Stage-gated research
4intelligence briefs
Shape the concept
We framed a wound topography app that could lead to product recommendations, custom fit and new materials.
Case Study · Opportunity Assessment
Putting a value on digital wound scanning.
A leading medical products manufacturer wanted to know what a digital wound topography scan system would be worth to its ostomy business. We assessed its value to users, sales and brand, and found the right partners to build it.
The Client
The client is one of the world’s leading manufacturers of medical products for ostomy, continence, wound and critical care. It wanted to know whether to contract, license or acquire a digital wound scanning asset.
The Challenge
Build or buy.
Know the value.
Prescouter was asked to evaluate partners for a digital wound topography scan system and to understand the value of an asset that could open new streams of ostomy innovation.
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Users
Value to end users
How patients and clinicians would see it.
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Business
Impact on sales and brand
And the cost of not offering it.
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Partners
Who could build it
Startups with wound scanning systems.
Our Approach
Valuing the asset through staged expert research.
Expert insights
16+expert insights collected
Test the value
Experts weighed in at every stage on sales impact, brand strength and user value.
Startup scan
3top startups identified
Find the builders
We screened startups and companies developing digital wound care scan systems.
The Outcome
A clear case for partnering.
Prescouter determined the perceived value of a wound assessment and product recommendation tool, defined three features it must include, and identified ways to partner with the top three startups to integrate the platform into the client’s ostomy portfolio.
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Value
A measured perceived value
What users and the business would gain.
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Design
3 must-have features
Built into any future development.
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Partners
3 startups to work with
Routes to integrate the platform.
Digital tools in medical products live or die on perceived value. Measuring it early shapes what gets built and with whom.
Let’s Talk
What is your next digital product worth?
Test the value of new digital tools with experts and users before you commit. Wherever you’re starting from, we’ll help you get there.
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