About the Client:
The Client, a specialty chemicals company, came to PreScouter for help gaining insights into the economic and technical challenges of entering the powder coatings market.
Challenge:
PreScouter’s goal in this Research Support Service Project was to discover unmet needs in the powder coatings space that would enable the Client to develop a strategy for entering this market.
Approach:
To address the Client’s challenge, PreScouter used a multitude of resources, both primary and secondary, taking the following steps:
- Synthesized publicly available information from market reports, company web pages, white papers, research articles, and journals
- Developed an IP landscape of the powder coatings market
- Conducted detailed interviews with Subject Matter Experts
- Profiled key innovators and leading companies in the space
Outcome:
PreScouter presented the Client with detailed market and technical insights into the powder coating space by mapping the value chain and addressing market size, growth, key players, technical advances, trends, and challenges. In addition, PreScouter identified six specific unmet needs that would enable an efficient path for the Client to enter the market.
A downloadable version of this case study is available here.
