Landscaping Co-Manufacturers to Quickly Launch a New Keto-Friendly Product

Landscaping Co-Manufacturers to Quickly Launch a New Keto-Friendly Product

About the Client:

The Client was a multinational food & beverage company that wanted to quickly release a new food product and was seeking a suitable manufacturer partner with formulation and development experience to launch this quick-cycle innovation.

Challenge:

The Client was looking for small- to medium-scale partners with capabilities and assets to make a keto-friendly toaster pastry. 

The challenge for the PreScouter team was to identify and profile co-manufacturers with the capabilities and/or unit modifications available to produce a toaster pastry.

Approach:

The PreScouter team leveraged a stage-gated approach by first performing secondary research to identify manufacturers with publicly advertised capabilities in the United States, Canada, Mexico, and Europe. After landscaping 40 potential manufacturers, the 20 best-fit groups were prioritized and the PreScouter Outreach Team interviewed them to confirm capabilities, technical criteria, and availability to manufacture the desired product.

Outcome:

PreScouter identified 4 groups that would be capable of manufacturing the product.

Impact of PreScouter’s Work:

At the Client’s request, the PreScouter team introduced them to the top 2 manufacturers identified.

A downloadable version of this case study is available here.

If you have any questions or would like to know if we can help your business with its innovation challenges, please contact us here or email us at solutions@prescouter.com.

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