Case Study · Technology Benchmarking

Benchmarking a unique new magneto-inductive link.

A global defense contractor had acquired a unique magneto-inductive communication technology and needed to know where it stood. We compared it with what was already out there and helped the client decide where to take it next.

The Client

The client is a global defense contractor that had acquired and developed a unique magneto-inductive communication technology. It engaged Prescouter through a Research Support Service Project to review the technology and its market, and to decide where to take it next.

The Challenge

Know the competition.
Find where the technology leads.

Prescouter was asked to analyze the technology and its competitors to support the client’s strategic decisions, with three questions guiding the work.

  • What sets it apart

    Differentiators

    How the technology compares with commercial products and prototypes on a set of technical metrics.

  • Where to focus

    Marketing and R&D priorities

    The markets and applications where marketing and R&D effort should be concentrated.

  • How to fund it

    Commercialization funding

    Funding sources that could help commercialize the technology if it proved to be a leading-edge solution.

Our Approach

Mapping the field through competitive and technical benchmarking.

Competitive review
38competing technologies

Map the competition

We mapped the competition in underwater non-acoustic and through-the-earth communications for military and search-and-rescue markets, identifying 38 potential competing technologies.

Academic research
10academic prototypes

Track what is coming

We identified 10 academic prototypes under development and analyzed relevant commercial products against the same set of technical metrics.

Funding scan
6funding opportunities

Find the funding

We identified 6 funding opportunities the client could pursue to commercialize the technology.

The Outcome

A confirmed niche and a path to commercialization.

Prescouter confirmed that the acquired technology fits a specific niche of the target market where it outperforms other commercial solutions. The team then laid out a path for commercialization and further development.

  • Positioning

    A niche where the technology outperforms

    Confirmation that the technology leads commercial solutions in a specific part of the target market.

  • Funding

    Six routes to commercial funding

    Funding opportunities identified to help bring the technology to market.

  • Development

    Value-add functions to build in next

    Additional functionalities the client could include to strengthen the solution.

A new technology only matters where it beats what is already out there. Benchmarking it against the field shows exactly where that is.

Let’s Talk

Where does your technology lead the market?

Benchmark your technology against commercial products and emerging research, and find the funding to take it further. Wherever you’re starting from, we’ll help you get there.

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