Map the competition
We mapped the competition in underwater non-acoustic and through-the-earth communications for military and search-and-rescue markets, identifying 38 potential competing technologies.
A global defense contractor had acquired a unique magneto-inductive communication technology and needed to know where it stood. We compared it with what was already out there and helped the client decide where to take it next.
The client is a global defense contractor that had acquired and developed a unique magneto-inductive communication technology. It engaged Prescouter through a Research Support Service Project to review the technology and its market, and to decide where to take it next.
Prescouter was asked to analyze the technology and its competitors to support the client’s strategic decisions, with three questions guiding the work.
How the technology compares with commercial products and prototypes on a set of technical metrics.
The markets and applications where marketing and R&D effort should be concentrated.
Funding sources that could help commercialize the technology if it proved to be a leading-edge solution.
We mapped the competition in underwater non-acoustic and through-the-earth communications for military and search-and-rescue markets, identifying 38 potential competing technologies.
We identified 10 academic prototypes under development and analyzed relevant commercial products against the same set of technical metrics.
We identified 6 funding opportunities the client could pursue to commercialize the technology.
Prescouter confirmed that the acquired technology fits a specific niche of the target market where it outperforms other commercial solutions. The team then laid out a path for commercialization and further development.
Confirmation that the technology leads commercial solutions in a specific part of the target market.
Funding opportunities identified to help bring the technology to market.
Additional functionalities the client could include to strengthen the solution.
A new technology only matters where it beats what is already out there. Benchmarking it against the field shows exactly where that is.
Benchmark your technology against commercial products and emerging research, and find the funding to take it further. Wherever you’re starting from, we’ll help you get there.
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