Market screen
23markets profiled
Cast a wide net
Market reports narrowed 23 markets to 10 by size, growth, nonwoven share and sustainability.
Case Study · Market Assessment
New markets for nonwoven materials.
One of the world's leading nonwovens companies wanted markets beyond commodities where its combined technologies could win. Prescouter profiled 23 markets, consulted experts on 5 downselected markets and delivered a deep dive into the market the client chose.
The Client
The client is one of the world's leading companies in the nonwovens industry. It wanted new applications for its materials outside commodity markets, in both disposable and durable goods.
The Challenge
Beyond commodities.
Into markets worth investing in.
The client needed markets that could benefit from its combined technologies, with a particular interest in biodegradable and compostable products.
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Value
Non-commodity markets
Disposable and durable goods.
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Fit
Combined technologies
Uses for the full toolkit.
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Sustainability
Compostable products
Biodegradable markets of high interest.
Our Approach
Three phases, from 23 markets to one.
Expert interviews
6subject matter experts
Test the shortlist
Seven anonymous interviews covered equipment, widths, substrates and profitability in 5 markets.
Deep dive
27companies and products profiled
Go deep on one
Technical specs and 3 more expert interviews revealed typical substrate and finished product prices.
The Outcome
Five markets assessed, three more in view.
Prescouter gave the client a complete assessment of possible new market applications and a technical and business overview of 5 selected markets. Based on expert insights, Prescouter also recommended 3 additional markets that could meet the client's criteria.
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Overview
Five markets assessed
Technical and business view of each.
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Deep dive
One market in detail
Specs, players and pricing.
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Pipeline
Three more markets
Flagged by expert insight.
Commodity markets reward scale, while specialty markets reward fit. The best growth often comes from matching existing technology to the right unmet need.
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