Expert input
3leading experts
Bring in the experts
We brought on 3 leading subject matter experts in optical spectrometry to guide the analysis from the start.
Case Study · Market Assessment
Where photonic strengths can win in optical spectrometry.
A global leader in photonics wanted to move into adjacent markets where its technology could play a key enabling role. We studied the optical spectrometry market to show the client where its strengths could count most.
The Client
The client is a global leader in photonics, active in the telecom, datacom, commercial laser, and 3D sensing markets and looking for growth in adjacent markets. It engaged Prescouter through a Research Support Service Pilot to direct its product strategy and development efforts over the next several years, with the aim of becoming a sub-component vendor or technology enabler to established system providers.
The Challenge
Understand the market.
Find where to build next.
Optical spectrometry had been identified as a good fit for the client’s core capabilities. Prescouter was asked to answer three questions to direct its strategic efforts.
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How it splits
Market segmentation
How the optical spectrometry market is segmented, and where the opportunities sit.
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Where it is heading
Future trends
Trends in both product solutions and applications over the coming years.
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What drives change
Key motivators
The factors that will drive product differentiation and evolution.
Our Approach
Mapping the opportunity through expert insight and market analysis.
Market mapping
Sizedsegments and growth
Segment and size the market
We segmented the market by wavelength and application, estimated market sizes and growth over the next several years, and prioritized the best opportunities.
Competitive review
3platforms to develop
Measure the gap
We mapped the competition to understand the technical gap to a superior product, then determined the leading platforms the client could develop to target as many niches as possible.
The Outcome
A clear product strategy for a new market.
Prescouter helped the client identify 3 technical platforms for development to target major opportunities in optical spectrometry, each building on internal competencies to improve on existing products.
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Platforms
Three technical platforms to develop
Development targets aimed at the major opportunities in the optical spectrometry market.
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Markets
Nascent markets to watch
Emerging markets the client could also target as they take shape.
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Follow-on
Additional work on related topics
The success of the pilot led to further work on periphery topics of interest.
Knowing a market is a good fit is the start. Knowing which platforms reach the most niches tells you what to build first.
Let’s Talk
Which market should your technology enter next?
Find the adjacent markets where your core capabilities give you an edge, and the platforms that will get you there. Wherever you’re starting from, we’ll help you get there.
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