Publication review
Sciencepublications mined
Read the science
We mined scientific publications for digestive health claims and ingredients being studied.
Case Study · Opportunity Assessment
Finding gaps in pet gut health claims.
A global leader in pet food wanted to understand digestive health claims for dogs and cats and where gaps exist. We mined publications, patents and products to compare market claims with those emerging from science.
The Client
The client is a global leader in pet food. It wanted to find gaps in the digestive health claims used for dogs and cats.
The Challenge
Crowded claims.
Find the open space.
Prescouter was asked to map the digestive health space for dogs and cats and identify gaps in the claims that products on the market use today.
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Products
Market claims
What products say today.
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Patents
Emerging claims
What inventors are proposing.
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Science
Published evidence
What studies support.
Our Approach
Comparing market claims with emerging science.
Patent review
Patentspatent filings reviewed
Track the inventions
We reviewed patents to see which claims emerging technologies are proposing.
Opportunity mapping
2differentiation routes
Point to the gaps
We compared market claims with emerging ones to show where the client could stand apart.
The Outcome
Two routes to stand apart.
Prescouter presented 2 opportunities to differentiate. The client could use claims and ingredients from recent patents and publications, or carry validated claims from one product type, such as supplements, into main meals or treats to capture share.
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Innovation
New claims and ingredients
Drawn from patents and studies.
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Transfer
Cross-format claims
From supplements to meals and treats.
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Outcome
2 opportunities
To differentiate and gain share.
The best claims are often already proven in another format. Moving them across product types can open new space.
Let’s Talk
Which claims could set your products apart?
Compare the market with the science and find the claims no one owns yet. Wherever you’re starting from, we’ll help you get there.
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