Commercial products
Marketproducts categorized
Read the shelf
We categorized ingredients, claims and demographics for cat and dog products in online listings.
Case Study · Innovation Landscape
Mapping gut health for dogs and cats.
A leading global pet food company wanted to understand the digestive health claims used in dog and cat products, and where the gaps are. Prescouter analyzed commercial products, scientific publications and patents, and delivered the insights in a customized interactive dashboard.
The Client
The client is a leading global pet food company. It wanted to see how digestive health claims are formulated and which ingredients are linked to them.
The Challenge
A vast category.
Scattered data.
Digestive health claims span main meals, supplements and treats, and the relevant data is spread across academic databases, patent filings and e-commerce listings. The client also needed to see how claims differ between cats and dogs.
-
Formats
Meals, supplements, treats
Claims across every format.
-
Sources
Fragmented data
Papers, patents and listings.
-
Species
Cats versus dogs
How claims are evolving.
Our Approach
Manual and automated extraction, one dashboard.
Science and IP
Sciencepublications and patents reviewed
Trace the evidence
We extracted study designs and mechanisms from scientific publications and patent filings.
Interactive dashboard
Customdashboard built
Explore the data
The client can explore digestive health claims by species and product format in one place.
The Outcome
Trends and gaps, ready to explore.
Prescouter highlighted key trends and gaps in digestive health across product types and species, and built an interactive dashboard for the client to explore them. It recommended pursuing claims and ingredients with strong scientific support and adapting proven claims across categories, such as bringing supplement ingredients and benefits into complete meals or treats.
-
Evidence
Science-backed claims
Ingredients with strong support.
-
Crossover
Supplements into meals
Proven benefits in new formats.
-
Growth
New market segments
Differentiation through adaptation.
In pet nutrition, a claim is only as strong as the science and format behind it. Some of the best opportunities come from moving proven benefits into new product categories.
Let’s Talk
Which claims could set your products apart?
Map the science, patents and products behind the claims that matter in your category. Wherever you’re starting from, we’ll help you get there.
Or email [email protected]