Case Study  ·  Innovation Scouting

Packaging ideas from beyond the pet aisle.

A global pet food company wanted inspiration for its long-term packaging strategy, drawn from pet food and adjacent industries. Prescouter curated over 100 packaging formats by function and consumer pain point, and delivered them in an interactive dashboard.

The Client

The client is a global pet food company. It wanted consumer-centric packaging ideas to inform its long-term packaging strategy.

The Challenge

Solve the pain points.
Borrow from other aisles.

The client wanted packaging formats that address common consumer pain points, drawing on human food, pharma, personal care and other adjacent industries for cross-category inspiration.

  • Consumer

    Pain points first

    Formats chosen for real needs.

  • Cross-industry

    Adjacent categories

    Food, pharma and personal care.

  • Regional

    Where formats lead

    Regions and innovators compared.

Our Approach

A global landscape, across five industries.

Landscape
100+packaging formats curated

Cast a wide net

We reviewed commercial and concept-stage formats, from pet food to oral care packaging.

Cross-category
5industries scanned

Find the parallels

Each format was linked to the consumer pain point it solves and how it could be adapted.

Regional view
Globalregional comparison

Spot the leaders

We highlighted where formats are most prevalent and which regions lead in innovation.

The Outcome

Over 100 formats, one place to explore.

Prescouter delivered a curated landscape of over 100 packaging formats, each categorized by functionality and the consumer pain points it addresses, with real-world examples from pet food and adjacent industries. An interactive dashboard lets the client's packaging team explore, filter and draw inspiration from the findings.

  • Inspiration

    Cross-category ideas

    Proven formats from other aisles.

  • Adaptation

    Tailored suggestions

    Fitted to pet food applications.

  • Tool

    Interactive dashboard

    Filter by function and pain point.

Some of the best packaging ideas are already on shelves, just in a different aisle. Looking across categories turns consumer frustrations into a ready list of design options.

Let’s Talk

What could your packaging borrow next?

Scout packaging formats across industries and adapt the ones that solve your consumers' pain points. Wherever you’re starting from, we’ll help you get there.

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