Research rounds
4rounds of research
Work in rounds
Each round paired desk research with one to two expert interviews on a target area.
Case Study · Opportunity Assessment
New markets for potassium in storage.
One of the largest potassium producers saw an opportunity in energy storage. We assessed demand in batteries, supercapacitors and two new areas, molten salts and alkaline electrolysis, and listed the companies and research groups most active in each.
The Client
The client is one of the largest providers of crop inputs and a major producer of potassium. It wanted to find new markets for potassium in the energy storage sector.
The Challenge
One mineral.
Many new markets.
Prescouter was asked to evaluate the energy storage opportunity for potassium, analyze market developments and build a list of potential buyers among the most active companies in the sector.
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Batteries
Lithium and potassium ion
Volumes, timelines and readiness.
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Supercapacitors
Supercapacitor demand
How much potassium they need.
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New areas
Molten salts, electrolysis
Purity and volumes required.
Our Approach
Looking beyond the obvious in four rounds.
Buyer mapping
11universities on K-ion batteries
Find the buyers
We profiled companies and research groups working with potassium across each storage area.
New sectors
2new sectors identified
Look beyond the brief
We added thermal storage with molten salts and alkaline electrolysis to the scope.
The Outcome
Two new sectors and a list of buyers.
Prescouter delivered a market analysis and forecast of energy storage plus two new sectors, molten salts and alkaline electrolysis, with purity levels and supply chains. Research identified potential buyers, including 6 companies in alkaline electrolysis and the 4 largest thermal storage developers.
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Electrolysis
6 companies
Active in alkaline electrolysis.
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Thermal
4 largest developers
Of molten salt thermal storage.
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Research
11 universities
Working on potassium ion batteries.
The best new market for a commodity is often one nobody has mapped yet. Looking past the obvious applications can reveal buyers early.
Let’s Talk
Where could your materials find new demand?
Map the applications, size the volumes and find the buyers. Wherever you’re starting from, we’ll help you get there.
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