Case Study  ·  Pricing Analysis

Pricing road salt before the negotiation.

A global mining leader that sells road salt as a manufacturing byproduct was preparing to negotiate a new contract with its buyer. Prescouter researched delivered road salt pricing in select North American regions and built a gross margin model to give the client negotiation leverage.

The Client

The client is a global leader in the mining industry that sells road salt generated as a byproduct of its manufacturing process. It wanted to understand market price dynamics before negotiating a new contract with its buyer.

The Challenge

A new contract.
The right price.

To set an accurate pricing strategy, the client needed to understand delivered road salt pricing in the regions where its buyer operates, and how much margin the buyer was making.

  • Price

    Delivered pricing

    In the buyer's regions.

  • Cost

    Freight and logistics

    Road and rail delivery.

  • Margin

    The buyer's economics

    What the market can bear.

Our Approach

Mapping deliveries, modeling every cost.

Contract research
Regionaldelivered pricing data

Gather the prices

We collected road salt contract data and geo-mapped delivery locations in select North American regions.

Logistics mapping
2transport modes modeled

Cost the routes

We calculated distances and costs for delivering road salt by both road and rail.

Margin model
5years of buyer margin trends

Model the margin

The model weighed royalties, freight, fleet maintenance, storage and transport method.

The Outcome

A stronger hand at the table.

Prescouter delivered a comprehensive model with a detailed gross margin analysis and insights from subject matter expert interviews. The analysis revealed a significant increase in the buyer's gross margin over the last five years, creating a favorable opportunity for the client to negotiate a new contract from an informed position.

  • Leverage

    Rising buyer margin

    A five-year upward trend.

  • Model

    Full cost picture

    Royalties, freight and storage.

  • Strategy

    Informed negotiation

    Pricing grounded in data.

In a negotiation, the party that understands the other side's economics sets the terms. A clear margin model turns a hunch into leverage.

Let’s Talk

Do you know what your contract is really worth?

Model market pricing, logistics costs and margins so you can negotiate from a position of strength. Wherever you’re starting from, we’ll help you get there.

Or email [email protected]

Book a Session

Want to skip the email back-and-forth?

Pick a time on our calendar right now.

If you’d like to know the outcome of your submission, please leave your email address