Lead identification
576companies identified
Find the prospects
We identified 382 companies in the first market area and 194 in the second, then enriched the leads.
Case Study · Sales Prospecting
Turning market research into vetted sales leads.
A leading provider of automotive sales data wanted to reach new industries and build brand awareness with potential customers. Prescouter identified 576 companies across two market areas, enriched and vetted leads, ran 11 market research interviews and set up referral meetings.
The Client
The client is a leading provider of automotive sales data. It wanted to find the industries and companies most likely to buy its data, then reach out to them.
The Challenge
Many industries.
Which ones will buy?
The client wanted to identify as many industries and specific companies as possible that might be interested in its offerings, so it could build brand awareness and, more importantly, win new customers.
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Reach
New industries
Beyond the client's core market.
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Targets
Specific companies
Named accounts worth pursuing.
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Growth
New customers
Awareness that turns into deals.
Our Approach
Primary research, built for the sales team.
Lead vetting
110high-value leads vetted
Qualify the pipeline
From 1,592 enriched leads, Prescouter vetted 86 in one market area and 24 in the other.
Market interviews
11market research interviews
Inform the pitch
Eleven interviews captured insights to shape sales and marketing strategy in both areas.
The Outcome
From research to a closed deal.
Prescouter identified and vetted high-value leads, gathered market insights to inform sales strategy, and connected the client with industry professionals who could act as referral sources within their networks. In the first market area, the work led to one reported closed deal, and the second market area produced three referral meetings.
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Pipeline
110 vetted leads
Ready for direct outreach.
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Insight
Sales strategy inputs
From 11 market interviews.
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Referrals
Three referral meetings
With well-connected professionals.
A good lead list is more than a list of names. Knowing why a company might buy turns cold outreach into a real conversation.
Let’s Talk
Who else should be buying your data?
Find, enrich and vet the prospects most likely to need your offering, backed by market interviews and referrals. Wherever you’re starting from, we’ll help you get there.
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