Customer segments
3segments interviewed
Cover the market
We spoke with large biopharma players, emerging and established CDMOs, and OEM suppliers.
Case Study · Voice of the Customer
Hearing the pain points in single-use tech.
A global medical device manufacturer wanted to test its hypotheses about unmet needs in single-use bioprocessing technologies. We interviewed end users and suppliers across the value chain to find where the real pain points sit.
The Client
The client is a global medical device manufacturer. It wanted to pressure test its hypotheses on unmet needs in single-use technologies.
The Challenge
Many hypotheses.
Test them with users.
Prescouter was asked to identify and pressure test hypotheses about unmet needs and pain points in single-use bioprocessing technologies, from both end users and the suppliers who serve them.
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Supply
Product supply
Availability and sourcing risks.
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Quality
Product quality
Consistency users can rely on.
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Fit
End-user applicability
How well products fit the work.
Our Approach
Listening to both sides of the supply chain.
Supplier view
OEMand tier 1 suppliers
Hear the suppliers
OEMs that source single-use products from other suppliers added a second view of the pain points.
Opportunity mapping
3opportunity areas found
Point the way
We grouped the insights into opportunities to guide short and medium-term business development.
The Outcome
Three opportunities worth pursuing.
Prescouter presented insights on the pain points end users face with single-use technologies across supply, quality and applicability. The study highlighted 3 major areas of opportunity to guide the client’s short and medium-term business development decisions.
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Insights
Pain points by segment
From biopharma, CDMOs and OEMs.
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Priorities
3 opportunity areas
Ready for the client to explore.
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Planning
Short and medium term
Business development decisions informed.
Hypotheses about customers are only a starting point. Hearing users and suppliers side by side shows where needs really sit.
Let’s Talk
What are your customers not telling you?
Talk to the right users and suppliers and turn their pain points into opportunities. Wherever you’re starting from, we’ll help you get there.
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