Consumer goods is an ever changing industry due to continued technological advances and constant customer demand for innovative products. Trends include demand for environmentally conscious products, natural products as opposed to artificial or synthetic ones, and products or services that increase efficiency, productivity, and reduce stress. Market disruptors, and topics on which PreScouter’s work has focused, include the sharing economy, augmented reality, artificial intelligence, Internet of Things, and tailored services aimed at customizable simplification.
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