PreScouter’s Food and Beverage industry covers food production, agriculture, beverages, alcohol, and tobacco. Key trends in this industry include the prioritization of value over low cost, the requirement for quick reactions to shifts in consumer priorities, increased demand for short-cut foods to fit into busy schedules and a focus on sustainability. Key challenges include maintaining supply for a growing population, rising food commodity prices, increasing scrutiny of ingredients and shifting regulatory guidelines.
ArticleThe modern food industry has learned to anticipate consumer behavior, refining placement, promotions, and portions to sustain demand. Research shows that when palatability is precisely tuned, people make...
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Sample BriefingMicroplastics are no longer a distant environmental issue, with evidence now showing their presence in the human brain and food systems.
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Case StudyPreScouter provided in-depth market insights on chia seed mucilage, analyzing trends, competitors, segmentation, and growth opportunities.
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Bill ShingletonTechnical Lead at GE Healthcare
The reason why I like to work with PreScouter is their customer focus: their almost relentless focus on making sure they (and us!) understand what we do and do not want.
Keith WilcoxenHead of Strategic Partnerships, R&D at Tesaro
For the project we engaged PreScouter on, most people who have been working in this area for the last 20 or 30 years have a tendency to think inside the box. I wanted to get diversity of input and spark inter-sectional innovation. PreScouter delivered.
Richard DemkeSenior Director, Technical & New Product Development at Sunstar
PreScouter made us aware of 23 emerging technologies that we probably would not have become aware of otherwise.
Flavor Enhancement 
Animal Nutrition 
Sugar Reduction 
Clean-Label Ingredients 
Shelf Life Extension 
Medicinal Foods 
Smart Packaging 
New Manufacturing Technologies 
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