PreScouter’s Food and Beverage industry covers food production, agriculture, beverages, alcohol, and tobacco. Key trends in this industry include the prioritization of value over low cost, the requirement for quick reactions to shifts in consumer priorities, increased demand for short-cut foods to fit into busy schedules and a focus on sustainability. Key challenges include maintaining supply for a growing population, rising food commodity prices, increasing scrutiny of ingredients and shifting regulatory guidelines.
With the increasing uptake of GLP-1 agonists like Ozempic and Wegovy, consumer behavior and preferences will inevitably change. This ripple effect will be felt across industries ranging from...
ReadProviding market feedback to technical innovation teams via a market research team can be cumbersome, ultimately increasing the time and cost required to launch products. An opportunity exists...
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