Applications of Artificial Intelligence in the Sports Industry

Applications of Artificial Intelligence in the Sports Industry

For professional sports teams and organizations, investing in artificial intelligence will put them at a competitive advantage. For example, as depicted in the 2011 film Moneyball, the Oakland Athletics built a winning strategy in 2002 by employing statistical analysis of baseball big data to purchase vastly undervalued players that met the team’s payroll. This Intelligence Brief illustrates how AI can be used in the sports industry to track and improve performance and business.

Please enter your contact details to proceed.

First Name*

Last Name*

Business Email*



If you do not have access to your business email, please email us at for a copy of this report.

Applications of Artificial Intelligence in the Sports Industry

Forward-looking professional sports franchises are increasingly relying on analytics. Our research shows that across multiple sports disciplines and organizations (ranging from professional sports teams to athletic institutions), investments in AI over the past two decades have accelerated their growth and led to demonstrable improvements in their performance on both the sports side and on the business side.

Used in combination with big data, AI can help identify players of potentially high talent. It can be used to improve in-game strategy. Or, it can be used outside of game situations to improve training program effectiveness. These are just a few examples of the many applications of AI in sports that are highlighted in this report through actual use cases ranging from baseball and football to racing.

Included in this Intelligence Brief:

  • Use cases of AI for talent identification, selection, and valuation
  • Use cases of AI for pre-game preparation
  • Use cases of AI for optimized in-game activity
  • Deep dive into sports-oriented AI service providers
  • Potential improvements, challenges, and vulnerabilities of AI-enabled systems in sports

If you have any questions or would like to know if we can help your business with its innovation challenges, please contact us here or email us at

Never miss an insight

Get insights delivered right to your inbox

More of Our Insights & Work
Popup Builder Mailchimp extension requires authentication.