The term “healthy home” has been thrown around since at least 2016, but retailers — especially malls and department stores — felt the strain even before that.
With the COVID-19 pandemic, people have been spending more time in their homes, which has further exacerbated pre-existing unhealthy living conditions. Even before Covid-19, there has been an increase in young homebuyers, particularly new mothers, becoming more aware and concerned about the environment within their home.
Category-, brand-, and customer-spanning opportunities exist for promoting and marketing accessibility, independence, wellness, and sustainability enabled by non-toxic materials, novel construction and design elements, network-connected technologies, automated disinfection, and improved air and water quality.
Here, PreScouter looks at how the healthy home market is defined and what is driving its growth. We also highlight a number of commercially-available technologies.
