Consumer Interest In Healthy Homes: Market Overview and Key Techs

Consumer Interest In Healthy Homes: Market Overview and Key Techs

In this report, we highlight the current state of the healthy home market, the main drivers for its growth, and relevant products/technologies that overlap with the manufacturing capabilities, expertise and product development goals of potential clients.

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Consumer Interest In Healthy Homes: Market Overview and Key Techs

The term “healthy home” has been thrown around since at least 2016, but retailers — especially malls and department stores — felt the strain even before that.

With the COVID-19 pandemic, people have been spending more time in their homes, which has further exacerbated pre-existing unhealthy living conditions. Even before Covid-19, there has been an increase in young homebuyers, particularly new mothers, becoming more aware and concerned about the environment within their home.

Category-, brand- and customer-spanning opportunities exist for promoting and marketing accessibility, independence, wellness, and sustainability enabled by non-toxic materials, novel construction and design elements, network-connected technologies, and automated disinfection, and improved air and water quality.

Here, PreScouter looks at how the healthy home market is defined and what is driving its growth. We also highlight a number of commercially-available technologies.

If you have any questions or would like to know if we can help your business with its innovation challenges, please contact us here or email us at solutions@prescouter.com.

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