The term “healthy home” has been thrown around since at least 2016, but retailers — especially malls and department stores — felt the strain even before that.
With the COVID-19 pandemic, people have been spending more time in their homes, which has further exacerbated pre-existing unhealthy living conditions. Even before Covid-19, there has been an increase in young homebuyers, particularly new mothers, becoming more aware and concerned about the environment within their home.
Category-, brand- and customer-spanning opportunities exist for promoting and marketing accessibility, independence, wellness, and sustainability enabled by non-toxic materials, novel construction and design elements, network-connected technologies, and automated disinfection, and improved air and water quality.
Here, PreScouter looks at how the healthy home market is defined and what is driving its growth. We also highlight a number of commercially-available technologies.
