Chicago, IL: PreScouter, a Chicago-based research intelligence firm, has released a detailed report on the current state of the green cosmetics industry. With the global market value for natural cosmetics expected to reach $54.5 billion in 2027, PreScouter sees this report as a valuable resource to understand the different types of classifications, product offerings, and associated ingredients utilized through examples of commercially available products.

“The overlapping demand for both personalized and eco-friendly cosmetics is creating an opportunity for providing consumers with safer and better products while decreasing waste and the toll cosmetics production can have on the environment,” comments Dr. Daniel Morales, Technical Director of PreScouter’s Consumer Packaged Goods practice. However, a big challenge, according to Dr. Morales, is navigating the various forms of eco-friendly products and ingredients that are being marketed. Here, lies the significance of this research.

In the report, or Intelligence Brief, PreScouter investigated eco-friendly ingredients that are being marketed and championed by existing and emerging players in the cosmetics industry and identified where the areas of opportunity to participate in this space are, in addition to what the future trends are for remaining competitive in this space. A total of 14 products from 14 companies are detailed, covering seven eco-friendly categories (naturally sourced, organic, vegan, cruelty-free, biobased, biodegradable and fair trade ingredients). 

Currently, the space is dominated by cosmetic companies embracing vegan and/or cruelty-free products and promoting that their products do not contain parabens, synthetic surfactants such as sulfates, essential oils, drying alcohols, silicones, synthetic sunscreens, and fragrances/dyes. With consumers understanding the minor differences between ingredients and embracing products that promote formulation transparency, “companies can increase their market share while promoting a more loyal customer base by understanding the differences between various eco-friendly ingredients (for e.g. biodegradable and biobased ingredients), in addition to the standards used to validate such claims,” concludes Dr. Morales. 

About PreScouter, Inc.: PreScouter provides research support services to help business leaders make better R&D, product development and corporate development decisions. PreScouter’s custom-selected teams of Advanced Degree Researchers and Subject Matter Experts connect business leaders with new markets, commercializable technologies, industry-impacting startups, and other actionable data. PreScouter’s growing list of 500+ clients includes GE Healthcare, Coca Cola, BAE Systems, Whirlpool, and Volvo.