Proactively Preventing Failure – When does the voice of the customer enter into the project?

Proactively Preventing Failure – When does the voice of the customer enter into the project?

In this panel discussion, innovation leaders discuss how they proactively stay on top of competitors, disruptors and substitutes. With limited time and budget, how do these leaders stay ahead, evaluate ideas, and pick winners? Learn strategies and tactics from real world projects. This is video #2 from our Proactively Preventing Failure series.

Panel speakers are:

  • Rowena Pullen, Strategic Innovation Leader, Former VP Wellness R&D at Pfizer.
  • David Kusuma¬†is Vice President Research and Product Innovation at Tupperware Brands Corporation, where he is responsible for leading R&D and technology research.
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