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Our advanced degree researchers mapped companies building toward the metaverse.
Case Study · Strategic Roadmap
Charting a way into the metaverse with haptic tech.
A key player in the durable goods space wanted a roadmap into the metaverse and haptics to improve the experience for its customers and its own teams. We mapped the players, tested the options with experts and laid out the steps.
The Client
The client is a key player in durable goods that wanted to build an immersive digital platform for customers and internal users. It needed to know where to enter the metaverse and who could help it get there.
The Challenge
Map the players.
Plan the entry.
Prescouter was asked to lay the foundation for an immersive digital platform, focusing on metaverse opportunities, haptics development and the key players in the industry.
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Ecosystem
Who is building it
Companies working on the future of the metaverse.
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Use cases
What peers are doing
Relevant activities among the client’s peers.
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Roadmap
How to get there
Development stages and partners for each entry point.
Our Approach
Building a roadmap through research and expert input.
Peer review
Use casesactivities among peers
Learn from others
We looked at how the client’s peers were using the metaverse.
Expert input
Expertssubject matter experts
Fill the gaps
Experts filled gaps in the research and shaped the key entry points.
The Outcome
Clear entry points for customers and teams.
Prescouter recommended internal and external entry points into the metaverse that fit the client’s strategic goals and brand. Each recommendation came with the key development steps and the players who could help the client carry it out.
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External
Customer entry points
Immersive experiences for customers.
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Internal
Team entry points
Digital tools for internal users.
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Partners
Who can help
Key players for each development step.
The metaverse is easy to talk about and hard to enter. A clear roadmap with the right partners turns interest into a plan.
Let’s Talk
Where should your brand enter the metaverse?
Map the players, choose your entry points and plan each step with the right partners. Wherever you’re starting from, we’ll help you get there.
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