Personalized Packaging

New Report Details Personalized Packaging Campaigns and Profiles Companies Currently Offering Personalization of Various Types of Packaging

15 June 2019

Chicago, IL: PreScouter, a Chicago-based research intelligence firm, has released a detailed report on the newest personalized packaging technologies. With the global personalized packaging market projected to grow at a CAGR of 5.1% over the period of 2017-2025, PreScouter believes that this report is a valuable resource for understanding the current state of personalized packaging through examples of commercially available products as well as campaigns run by different companies.

“For the modern consumer, the shopping experience is becoming much more than simply acquiring a product — people are looking for a way to connect with products and brands based on their opinions, thoughts, and way of life,” comments Dr. Marija Jovic, Senior Project Architect at PreScouter. It is therefore not surprising to see the demand for tailored products growing, and companies are actively looking for ways to create packaging that speaks to consumers as individuals adds Jovic.

The report, or intelligence brief, as PreScouter calls it, details 6 recent personalized packaging campaigns run by leading companies such as Coca-Cola, Ferrero and Kellogg’s among others. The report also profiles 10 companies offering personalized/custom packaging solutions.

One major trend worth noting is the transition towards more personalized/custom packaging in new product portfolios that are starting to emerge. The researchers of this report believe that we are on the verge of the personalized packaging era, with customer demand as the main opportunity for growth.

About PreScouter, Inc.: PreScouter provides research support services to help business leaders make better R&D, product development and corporate development decisions. PreScouter’s custom-selected teams of Advanced Degree Researchers and Subject Matter Experts connect business leaders with new markets, commercializable technologies, industry-impacting startups, and other actionable data. PreScouter’s growing list of 500+ clients includes GE Healthcare, Coca Cola, BAE Systems, Whirlpool, and Volvo.

Never miss an insight

Get insights delivered right to your inbox

You have successfully subscribed to our newsletter.

Too many subscribe attempts for this email address.