Report Highlights:
For the modern consumer, the shopping experience is becoming much more than simply acquiring a product — people are looking for a way to connect with products and brands based on their opinions, thoughts, and way of life. It is therefore not surprising to see the demand for tailored products growing, and companies are looking for ways to create packaging that speaks to consumers as individuals.
- With technologies such as digital printing and 3D printing, as well as social media, it seems that the stage is set for enabling the wide customization of packaging.
- It is clear that the cost for such packaging will be higher, and packaging professionals seem to be skeptical about whether consumers are really ready to pay the premium for their tailored content.
- The main benefits of personalized packaging include increasing consumer engagement and brand awareness, increasing sales and making a positive impact on consumer loyalty.
PreScouter investigated the space of personalized/custom packaging in order to understand the current state of personalized/custom packaging through examples of commercially available products as well as campaigns run by different companies.
We detail 6 personalized packaging campaigns run by leading companies such as Coca-Cola, Mondelez, Ferrero, Frito-Lay, Kellogg’s, and Set Wet.
Examples from 10 companies currently offering products offered in the personalized packaging space are also profiled.
