Priority topics
3priority topics studied
Focus the study
We concentrated on the three areas the client had already outlined.
Case Study · Market Assessment
Validating unmet needs in the high-value adhesive space.
A global chemical company wanted to enter the high-value adhesives market and needed to know which unmet needs were worth solving. We tested its ideas with industry experts and pinpointed the need with the biggest impact.
The Client
The client is a chemical company interested in expanding into the high-value adhesives market. It wanted to see where specialty additives based on its current chemistries could make a difference.
The Challenge
Test the ideas.
Find the need.
Prescouter was asked to validate the client’s hypotheses about key unmet needs in adhesives and their market size, focusing on three priority topics the client had defined.
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Needs
What is missing
Unmet needs across adhesive applications.
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Segments
High-value markets
Where demand and willingness to pay meet.
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Fit
Specialty additives
Where the client’s chemistries could help.
Our Approach
Validating needs through focused expert interviews.
Expert interviews
8adhesives experts
Hear from the field
We interviewed formulation professionals and raw material suppliers.
Expert consensus
5 of 8experts agreed
Find the top need
Most experts named the same unmet need as having the highest impact.
The Outcome
A clear first target in the adhesives market.
Prescouter identified the top unmet need in the adhesives market, rated as having the highest impact by 5 of the 8 experts. We also pointed to the end-use industry with the greatest impact and the technology category linked to each unmet need, giving the client a clear view of where to focus.
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Need
The top unmet need
Backed by most of the experts.
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Industry
Where it matters most
The end-use industry with the greatest impact.
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Technology
Where to play
The technology category tied to each need.
A good hypothesis is a start, not an answer. Testing it with people who make and buy adhesives shows where demand is real.
Let’s Talk
Which unmet need should you solve first?
Test your market ideas with experts and focus on the needs most likely to pay off. Wherever you’re starting from, we’ll help you get there.
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