Product landscape
800+products mapped
Map every format
We covered electrics, razors and blades, waxing, lasers, IPL and other at-home methods worldwide.
Case Study · Opportunity Assessment
Finding growth in at-home hair removal.
A global consumer goods company wanted to lead the next wave of hair removal innovation. We mapped global products and emerging technologies, gauged consumer sentiment and sized the strongest opportunities.
The Client
The client is a global consumer goods company. It wanted to find untapped segments in its key markets.
The Challenge
Crowded shelves.
Find the open space.
Prescouter was asked to map the global landscape of emerging and established hair removal technologies and identify untapped market segments and opportunities for next-generation innovation.
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Products
Global product landscape
Electrics, razors, waxing, lasers, IPL.
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Consumers
Sentiment at the core
What users want from at-home tools.
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Markets
Five priority markets
Across North America, Europe and Asia.
Our Approach
Moving from landscape to sized opportunities.
Market modeling
4intelligence briefs
Size the market
Syndicated sales data, expert sentiment and market sizing models showed size and pricing dynamics.
Opportunity scoring
3opportunity areas
Pick the winners
Each opportunity came with growth projections, strategic fit and recommended next steps.
The Outcome
Three clear bets for the next launch.
Prescouter built a global landscape of more than 800 products and a capabilities map of solutions in development. US market modeling then identified 3 opportunity areas, each with growth and attractiveness projections to guide deeper study.
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Landscape
800+ products
Mapped across hair removal formats.
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Capabilities
A map of new solutions
Innovations still in development.
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Opportunities
3 focus areas
With growth and attractiveness projections.
Mature categories still hide white space. Pairing product landscapes with consumer sentiment shows where it is.
Let’s Talk
Where is the white space in your category?
Map the products, listen to consumers and size the gaps worth chasing. Wherever you’re starting from, we’ll help you get there.
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