Case Study  ·  Technology Scouting

Finding renewable routes to asphalt.

A building materials manufacturer wanted to replace oil in asphalt with renewable materials. We mapped bio asphalt technologies worldwide, tested them with experts and named the most promising partners.

The Client

The client is a building materials manufacturer. It wanted renewable materials that could create or supplement asphalt for road and roofing uses.

The Challenge

Oil-based asphalt.
Find a renewable path.

Prescouter was asked to identify renewable bio asphalt technologies and feedstocks that could replace or supplement oil in asphalt for road and roofing applications, as regulations and incentives push toward sustainability.

  • Feedstocks

    Renewable feedstocks

    Which materials can substitute for oil.

  • Performance

    Performance and cost

    Balancing durability, cost and supply.

  • Entry

    Market entry

    Finding a way into bio asphalt.

Our Approach

Narrowing the field through a top-down materials map.

Materials map
Globalworldwide technology map

Map every material

We mapped the materials used in bio asphalt, from feedstocks to emerging startup technologies.

Expert review
2rounds of research

Test with experts

Experts weighed each option on performance, cost and availability before a deeper technical look.

Target outreach
3targets identified

Verify the leaders

More expert input and outreach confirmed the research and the strongest targets.

The Outcome

Three targets for a greener membrane.

Prescouter gave the client a full view of the bio asphalt market and narrowed it to the technologies of greatest interest. By the end of the project, the team identified 3 priority partnership targets for the client.

  • Landscape

    A global technology map

    Covering renewable asphalt materials.

  • Focus

    Shortlisted technologies

    Ranked on performance, cost and supply.

  • Targets

    3 priority targets

    Worth deeper evaluation.

Renewable asphalt is not one technology but many feedstocks. Mapping them first makes it easier to pick the few that fit.

Let’s Talk

Which renewable materials could reshape your products?

Map the options, test them with experts and focus on the targets that fit your goals. Wherever you’re starting from, we’ll help you get there.

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