Social extraction
50k+social posts analyzed
Gather the data
An automated algorithm extracted relevant posts from social networks on each target cannabinoid.
Case Study · Voice of the Customer
Listening to what users say about dosing.
A global cannabinoid company wanted to understand how people use and experience specific cannabinoids. We analyzed more than 50,000 social posts to map doses, effects, occasions and delivery methods, filling a gap in the literature.
The Client
The client is a global cannabinoid company. It wanted real-world insight on minor cannabinoids, where published data is scarce.
The Challenge
Little data.
Ask the users.
Prescouter was asked to capture how users experience specific cannabinoids, including doses, effects, duration and synergy with other compounds, and how the community perceives each one.
-
Dosing
Typical doses
What users actually take.
-
Effects
Psychoactive and physical
How each cannabinoid feels.
-
Context
Occasions and delivery
When and how people use them.
Our Approach
Turning social posts into structured evidence.
Data matrix
9data fields per post
Structure the findings
We logged dosage, effects, duration, occasion, synergy and delivery method in one matrix.
Round reports
Manualanalysis by researchers
Draw conclusions
Researchers analyzed the data and delivered a report of key conclusions at the end of each round.
The Outcome
Real-world data where literature falls short.
Prescouter collected more than 50,000 relevant social posts on the target cannabinoids in a single data matrix. Its analysis showed the most common doses, effects and occasions of use for each, giving the client insight on minor cannabinoids where little literature exists.
-
Data
50,000+ posts
Captured in one data matrix.
-
Dosing
Most common doses
Defined for each cannabinoid.
-
Use
Effects and occasions
How and when users consume.
When the literature is thin, user communities can fill the gap. Structured social listening turns anecdotes into usable evidence.
Let’s Talk
What are your users already telling you?
Turn online conversations into structured insight your teams can act on. Wherever you’re starting from, we’ll help you get there.
Or email [email protected]