Case Study  ·  Market Sizing

Following the money in carbon credits.

A large utility wanted to understand who buys carbon credits and why. We tracked recent deals, sized the market in aviation, healthcare and IT, and asked buyers how credits support their sustainability goals.

The Client

The client is a large utility that provides heat and electricity to its customers. It wanted a clear view of the customer landscape for carbon credits.

The Challenge

Growing market.
Know the buyers.

Prescouter was asked to screen recent carbon credit deals, size the market in aviation, healthcare and IT, and assess the value credits bring to buyers’ sustainability goals.

  • Deals

    Recent transactions

    What is being bought and sold.

  • Size

    Sector market sizing

    Based on each sector’s emissions.

  • Value

    Buyer perception

    Why customers buy credits.

Our Approach

Combining deal data, experts and buyer voices.

Deal screening
Latestdeals in the market

Track the deals

We gathered data on the latest carbon credit deals being made or progressing in the market.

Market sizing
3sectors sized

Size each sector

We estimated credit demand in aviation, healthcare and IT from each sector’s emissions.

Customer survey
Directinput from buyers

Ask the buyers

We surveyed customers on how they will use credits, plus pitfalls, pain points and recommendations.

The Outcome

A buyer’s view of the carbon market.

Prescouter presented the latest carbon credit deals and expert views on pricing, credentials and certification. It sized the credit market in aviation, healthcare and IT from sector emissions, and surveyed customers on use cases, pitfalls and pain points.

  • Deals

    Latest market deals

    Who is buying and selling now.

  • Sizing

    3 sector markets

    Aviation, healthcare and IT.

  • Voice

    Customer survey

    Pitfalls, pain points and advice.

Carbon credits only sell when buyers trust them. Knowing how customers judge pricing and certification shapes a credible offer.

Let’s Talk

Where does your business fit in carbon markets?

Track the deals, size the demand and hear directly from buyers. Wherever you’re starting from, we’ll help you get there.

Or email [email protected]

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