Market scan
7potential markets identified
Find the markets
We used market reports, expert interviews and food quality regulations in the EU and US.
Case Study · Opportunity Assessment
Finding buyers for a chemical fingerprint.
A machinery maker had built a chemical fingerprinting device tested in one food and beverage niche. We identified new markets, ranked potential customers and ran outreach to find buyers ready to talk.
The Client
The client is a manufacturer of machinery for liquid products in several markets. It wanted to take its new device beyond its first food and beverage segment.
The Challenge
Proven device.
Find the next market.
Prescouter was asked to explore where the client’s chemical fingerprinting device could be used beyond its tested food and beverage sub-sector, in other segments and markets.
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Markets
New markets
Where fingerprinting adds value.
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Rivals
Competing technologies
Similar tools already out there.
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Buyers
Target customers
Who to approach first.
Our Approach
Ranking 64 players to find the warmest leads.
Value chain
95industry players evaluated
Map the value chain
We linked players to ingredient suppliers and noted the quality control methods each one uses.
Lead outreach
145individual leads identified
Reach the buyers
We scored 64 companies on customer potential and sent 62 targeted emails to decision makers.
The Outcome
Ten targets and a first warm lead.
Prescouter evaluated 95 food and beverage players and recommended 10 companies as potential customers after ranking 64 on customer potential. The outreach campaign produced 1 warm lead, which was introduced to the client for further technical discussions.
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Markets
7 potential markets
Where fingerprinting could add value.
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Targets
10 recommended companies
Ranked by customer potential.
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Pipeline
1 warm lead
Introduced for technical talks.
A proven technology still needs a clear first buyer. Mapping value chains and quality methods shows who feels the pain most.
Let’s Talk
Who is ready to buy what you have built?
Find the markets, rank the customers and start the right conversations. Wherever you’re starting from, we’ll help you get there.
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