Market mapping
19application spaces mapped
Map the landscape
We screened uses across adhesives, waxes, phase change materials, PVC additives, coatings, inks, masterbatch and dispersions.
Case Study · Opportunity Assessment
Mapping where comb copolymers can win.
A specialty chemicals company had a portfolio of amphiphilic comb copolymers with potential far beyond their existing use. Prescouter mapped 19 application spaces, assessed 18 priority opportunities and narrowed them to partner-led testing routes.
The Client
The client is a specialty chemicals company that develops and supplies performance additives. It held commercially available comb copolymers that it believed could serve far more markets.
The Challenge
Plenty of theory.
Find the real demand.
The client needed to separate attractive theoretical markets from opportunities with real formulation problems, credible customers, acceptable pricing and a practical route to sample testing.
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Problems
Real formulation needs
Where the polymers solve a problem.
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Customers
Credible buyers
Who would test and adopt them.
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Economics
Pricing that works
Value that supports adoption.
Our Approach
From 19 application spaces to a testing plan.
Opportunity assessment
18priority opportunities assessed
Assess the value
Each opportunity was tested against real customer needs, formulator needs and pricing.
Expert and company outreach
17organizations engaged
Validate with the market
Experts and companies across 17 organizations pressure-tested the value propositions.
The Outcome
A focused path to sample-led validation.
Prescouter found that the strongest near-term use case is low-dose performance modification rather than bulk polymer use. The most promising routes centered on specialty and hot melt adhesives, supported by adjacent opportunities in low surface energy bonding, MS polymer systems, PVC one-pack additives, wax crystallization, phase change materials and pigment or carbon black dispersion.
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Lead route
Specialty and hot melt adhesives
The clearest near-term opportunity.
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Validation
Sample-led partner testing
With the most relevant formulators.
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Focus
Clear deprioritization
Lower-value routes set aside.
A versatile material can chase every market. Knowing where it solves a real problem at the right price is what turns a portfolio into a business.
Let’s Talk
Where else could your materials win?
Find the applications where your chemistry creates real value, validated by experts and the market. Wherever you’re starting from, we’ll help you get there.
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