Internal interviews
5 to 6client stakeholder interviews
Start from within
We interviewed client stakeholders and gathered internal data to frame the current segmentation.
Case Study · Market Assessment
Sizing a market full of tiny pores.
A leader in sintered, fiber and foam solutions wanted to understand the market for its custom porous components. We built and validated a market model, then delivered deep dives with addressable market estimates, trends and competitors.
The Client
The client is a leader in sintered, fiber and foam solutions. Its custom components help customer products apply, absorb, filter, vent, wick and diffuse.
The Challenge
Many functions.
How big is the market?
Prescouter was asked to understand the market for custom sintered and fiber components that solve functional needs in customer products, across current and future segments.
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Segments
Market segmentation
Where porous parts are used today.
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Trends
Future demand
How segments may shift ahead.
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Rivals
Competitor suppliers
Who else sells porous materials.
Our Approach
Building a model, then testing it in the field.
Market model
TAMaddressable market model
Quantify the market
We added secondary research to draft a high-level quantification of each porous product market.
Validation
4research methods combined
Validate the model
Expert interviews, secondary data, IP review and competitor analysis tested each market.
The Outcome
Deep dives into the best submarkets.
Prescouter validated its market model and delivered deep dive investigations into the submarkets of interest. Each included estimates of total addressable and obtainable markets for porous components, along with future trends, potential customers and competing suppliers of porous materials.
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Sizing
TAM and SAM estimates
For each submarket of interest.
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Customers
Potential customers
Targets in each submarket.
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Competition
Competitor suppliers
Who sells porous materials today.
Functional components hide inside many products. Sizing them means following each function to its market.
Let’s Talk
Where could your components find new customers?
Model the market, validate it with experts and focus on the best submarkets. Wherever you’re starting from, we’ll help you get there.
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