Case Study  ·  Market Assessment

Penetrating the boiler market as heating becomes electric.

A global HVAC equipment company wanted to understand the boiler market before entering it, as the electrification of heat opened room for new products. We studied the market, its technologies and its rules, and helped the client steer the products it was developing.

The Client

The client is a global HVAC equipment company exploring adjacent heating markets as the electrification of heat drives new product development. It needed to understand boiler operations, requirements and service before making the move to electrification, and engaged Prescouter through a Research Support Service Pilot.

The Challenge

Learn the market.
Build products that fit it.

Prescouter was asked for an overview of the boiler market, current and future technologies, regulations, and cost and performance data for specific applications.

  • Standards

    Efficiency and performance

    Minimum efficiency requirements in North America and Europe, and how products are tested for certification.

  • Service

    Maintenance and service life

    Typical boiler maintenance needs and how long boilers last.

  • What comes next

    Future technologies

    Research on burners, controls, heat exchangers and carbon mitigation.

Our Approach

Studying the market through briefs, regulations, and experts.

Market review
30+boiler solutions

Compare the providers

We reviewed more than 30 boiler solutions from leading providers across 2 technical categories in the US and Europe.

Intelligence briefs
4intelligence briefs

Deliver in stages

Findings arrived in 4 Intelligence Briefs, along with the relevant regulations in each target market.

Expert interviews
5subject matter experts

Firm up the findings

Expert interviews helped confirm the findings on the market and its technologies.

The Outcome

Product guidance built on a clear market view.

Prescouter gave the client a strong understanding of the market opportunities and the differences between top providers, with recommendations on the new products it was developing, including key customer requirements and operational needs.

  • Market

    Where the openings are

    Market opportunities and how the top providers differ.

  • Customers

    What buyers need

    Key customer requirements and operational needs for new products.

  • Products

    Guidance for new products

    Recommendations to help the new products succeed in the target markets.

Moving into boilers means learning a new set of rules. Knowing the standards and the customers first gives new products a better start.

Let’s Talk

Which market should you enter next?

Understand the competitors, standards and customer needs in a new market before you build for it. Wherever you’re starting from, we’ll help you get there.

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