Case Study  ·  Technology Landscape

Picturing aviation’s impact on society.

A government space agency wanted to understand how aviation and aerospace affect society. We explored sustainable aviation materials, the future of airports and door to door passenger travel through expert interviews, frontline input and a survey.

The Client

The client is a government space agency responsible for civil space, aeronautics and space research. It wanted to see how aviation trends and technologies could support wellness across society, the environment and policy.

The Challenge

Three big questions.
One connected system.

Prescouter was asked to explore the impact of aviation and aerospace on society through three lenses: sustainable aviation materials, the future of airports and door to door passenger experience.

  • Materials

    Sustainable materials

    Emerging classes and natural fibers.

  • Airports

    Airports of the 2050s

    Infrastructure, energy and passengers.

  • Travel

    Door to door journeys

    A new passenger business model.

Our Approach

Combining expert views with frontline voices.

Materials scan
17startups and companies found

Map new materials

We found 4 emerging material classes and 5 natural fibers with aviation potential.

Airport research
6airport experts interviewed

Picture the 2050s

Experts covered infrastructure, energy needs and climate risks, joined by airline staff.

Passenger survey
50employees surveyed

Hear the travelers

An internal survey captured passenger pain points at airports and ways to ease them.

The Outcome

Insights that spark new ideas.

Prescouter mapped 4 sustainable material classes, 17 developers and 5 natural fibers, set out airport pain points and energy needs, and found strong stakeholder interest in door to door travel. The client will use these insights in workshops and ideation sessions across its business units.

  • Materials

    17 material developers

    Across 4 emerging material classes.

  • Airports

    Energy and flow plans

    Cutting impact as traffic grows.

  • Travel

    Door to door model

    Strong stakeholder interest found.

Aviation’s impact reaches far beyond the runway. Linking materials, airports and journeys reveals where value can be created.

Let’s Talk

How will aviation change your world?

Explore the trends, hear the stakeholders and find the opportunities that connect them. Wherever you’re starting from, we’ll help you get there.

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