Player review
200+players reviewed
Map the market
We reviewed brands, formulators and distributors and analyzed the claims on their products.
Case Study · Market Assessment
Finding demand for a greener cosmetic ingredient.
A specialty biotech company had developed a green biomanufacturing process for a cosmetic ingredient. Prescouter reviewed over 200 players, interviewed 6 experts and gauged interest from 10 prospective customers, then introduced the client to an interested company.
The Client
The client is a specialty biotech company. It had a laboratory stage process with an easy scale-up path and wanted partners interested in the product.
The Challenge
A greener process.
Now find the buyers.
The client needed to understand the market potential of its biomanufactured cosmetic ingredient and identify companies that might want to buy it or partner on it.
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Market
Size and growth
Key players and regional differences.
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Claims
What buyers value
The terms used across markets.
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Buyers
Willing partners
Companies ready to test the product.
Our Approach
Market data, trade flows and direct outreach.
Expert interviews
6subject matter experts
Learn the sales process
Experts shared views on risks, alternatives, competing products and who to approach.
Customer outreach
10prospective customers contacted
Test the interest
Prospects across regions and company sizes were asked about testing the new ingredient.
The Outcome
Clear market signals, and a first open door.
Prescouter delivered insights into market dynamics, including the main claims used, the main importing and exporting countries, average price ranges and prospects' willingness to purchase. It also introduced the client to a company interested in the ingredient, opening the way to potential collaboration and sales.
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Positioning
Two to three key claims
The terms buyers use worldwide.
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Geography
Priority import markets
Where to focus outreach first.
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Next step
A warm introduction
A path to collaboration and sales.
A greener process is only half the story. Knowing which claims buyers trust and where they import from turns a lab result into a market.
Let’s Talk
Who is ready to buy your next ingredient?
Size the market for your new ingredient and connect with the buyers most likely to test it. Wherever you’re starting from, we’ll help you get there.
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