Expert interviews
11NPD subject matter experts
Hear from practitioners
We interviewed 11 experts in NPD processes across HVAC and non-HVAC industries.
Case Study · Competitive Benchmarking
Benchmarking how fast HVAC leaders innovate.
A global HVAC manufacturer wanted to know how its new product development cycle times compared with those of competitors and leaders in other industries. We benchmarked timelines stage by stage and turned the findings into best practices it could adopt.
The Client
The client is a global leader in HVAC/R systems and solutions, known for innovative technologies and high quality products. It wanted to see how the speed of its product development compared with the best in and beyond its industry.
The Challenge
Measure the cycle.
Find the edge.
Prescouter was asked to benchmark phase-specific and overall new product development (NPD) timelines within a stage-gate framework, against both HVAC and non-HVAC manufacturers.
-
Timelines
Cycle times by stage
How long each NPD phase takes.
-
Competitors
Peer and cross-industry benchmarks
How the client compares with leaders.
-
Practices
Correlation factors and metrics
What efficient developers do differently.
Our Approach
Benchmarking NPD through experts and evidence.
Secondary research
30articles and white papers shared
Review the evidence
We reviewed literature and case studies on NPD activities, timelines and resources.
Research rounds
4intelligence briefs
Score the efficiency
We correlated product complexity with NPD timelines to build efficiency matrices and ratios.
The Outcome
A benchmark to speed up development.
Prescouter benchmarked the client’s NPD process against those of key competitors, covering stage-gate and alternative approaches, cycle times at each stage, timelines for key components such as compressors, and the global teams behind each cycle. Complexity-adjusted matrices showed which companies run especially efficient NPD processes.
-
Benchmarks
Cycle times by stage
Phase and overall timelines compared.
-
Best practices
Streamlined workflows
Steps the client can adopt.
-
Cross-industry
Lessons beyond HVAC
Knowledge sharing from other sectors.
Speed in product development is rarely about working harder. It comes from knowing which stages others have already learned to shorten.
Let’s Talk
How fast could your next product launch?
Benchmark your development process against competitors and cross-industry leaders. Wherever you’re starting from, we’ll help you get there.
Or email [email protected]