Market scan
22technologies near or on market
Map the market
We compared commercial technologies, validation tests, use cases and output types against lab metrics.
Case Study · Technology Landscape
Measuring hydration on the move.
A global food and beverage leader developing hydration products for athletes wanted to know which hydration measurement technologies exist and where wearables are heading. We mapped technologies, patents and companies over four research rounds.
The Client
The client is a global food and beverage leader developing hydration alternatives for athletes. It wanted to size opportunities in fitness wearables and find technologies to license.
The Challenge
Thirst is hard to see.
Make it measurable.
Prescouter was asked to map existing and emerging hydration measurement technologies developed over the last 5 years and give a clear view of market size and opportunities in fitness wearables.
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Market
Commercial technologies
Validated against lab hydration metrics.
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Science
Emerging research
New methods from scientific literature.
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IP
Patent landscape
Granted, pending and licensed patents.
Our Approach
Mapping the field across four rounds of research.
IP landscape
5years of innovation reviewed
Read the patents
We reviewed granted, pending and licensed patents for hydration sensors from recent years.
Company outreach
4research rounds
Ask the makers
We used market reports and direct outreach to companies to learn more about their technologies.
The Outcome
A clear view of licensing and gaps.
Prescouter identified 22 technologies in late development or already on the market and mapped emerging options from universities and recent patents. This let the client see licensing opportunities and market gaps worth filling with a new technology or partnership.
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Technologies
22 near-market options
In late development or on sale.
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Licensing
University and patent leads
Ready for licensing talks.
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Gaps
Market white space
Room for a new technology or partner.
Hydration is easy to talk about and hard to measure. The winners will pair validated sensing with products athletes already trust.
Let’s Talk
What could measuring hydration unlock for you?
Map the technologies and partners shaping your market. Wherever you’re starting from, we’ll help you get there.
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