Market analysis
Globalmarket size estimated
Size the opportunity
We analyzed several market reports to size hydropower automation outside the US.
Case Study · Market Assessment
Modernizing hydropower, market by market.
A global technology and engineering company wanted to understand the hydropower automation market outside the US, with a focus on modernizing existing sites. Prescouter sized the market, analyzed competitors, interviewed experts in seven countries and reached out to plant owners.
The Client
The client is a global leader in technology and engineering solutions across a range of sectors. It already understood the US market and wanted to find underserved hydropower markets elsewhere.
The Challenge
Aging plants.
New automation markets.
The client needed detailed insight into market size, value drivers, competition, barriers to entry and the differentiators that would help it win retrofit and modernization work at hydroelectric sites outside the US.
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Size
Market sizing
Value outside the US.
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Rivals
Competitive landscape
How competitors serve the market.
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Entry
Barriers and differentiators
What it takes to win.
Our Approach
Market reports, experts and owner outreach.
Expert interviews
8subject matter experts interviewed
Hear from each region
Experts in Canada, Europe, South Asia, South America and Oceania explained local needs.
Owner outreach
8facility owners targeted
Talk to buyers
Outreach to hydropower owners, backed by a leading expert, produced 3 interviews.
The Outcome
Priority segments and a way in.
Prescouter delivered market sizing with a dynamic dashboard to support the client's opportunity analysis, set out priority market segments and their rationale, and analyzed key competitors and how they engage customers. The outreach campaign identified the key needs of potential clients and the most effective ways to engage and connect with them.
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Sizing
Dynamic dashboard
Market data the team can explore.
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Focus
Priority segments
With a clear rationale.
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Engagement
Buyer insights
How to reach facility owners.
Many hydroelectric sites are due for modernization. Knowing which owners are ready, and what they need, is the real market map.
Let’s Talk
Where is your next market hiding?
Size international markets and hear directly from the buyers you want to reach. Wherever you’re starting from, we’ll help you get there.
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