Product screening
1,200products identified
Scan the market
We pulled products from material databases and patents, and profiled 250 closest to the scope.
Case Study · Market Assessment
Choosing where a new polymer should play.
A specialty chemical company wanted to know where a new hyperbranched polymer additive could compete. We mapped commercial products, applications and players, then helped it pick a single market and size the opportunity.
The Client
The client is a specialty chemical company that develops additives for a wide range of applications. It wanted to understand applications, technical functions, market size, competitors and users’ unmet needs.
The Challenge
Many markets.
Pick the right one.
Prescouter was asked to map the commercial applications of hyperbranched and crosslinked polymers, including technical function, market size, key players and unmet needs among users.
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Uses
Application areas
Where the polymers add value.
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Rivals
Competitors and products
Who sells what today.
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Needs
User pain points
What formulators still lack.
Our Approach
From 1,200 products to one target market.
Deep dive
80products analyzed
Focus on one market
We analyzed function, applications and sub-segments for downselected products of higher interest.
Expert interviews
9experts interviewed
Hear the pain points
Experts shared pain points, routes to customers and openness to trying new products.
The Outcome
One market chosen, and sized.
Prescouter helped the client choose an application space for its new polymer and estimated the addressable market. It delivered major players and their products, top applications and technical functions formulators want, plus market data for 5 application spaces.
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Focus
1 target application
Chosen with the client.
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Market
5 application spaces
Backed by market data.
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Voice
9 expert interviews
Pain points and openness to change.
A versatile material can stall without a clear first market. Narrowing early turns a long list of uses into a plan.
Let’s Talk
Where should your new material compete?
Screen the products, focus on one market and size the prize. Wherever you’re starting from, we’ll help you get there.
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