Desk research
17+topics investigated
Map each topic
Researchers built technology landscapes for each textile topic the client wanted to explore.
Case Study · Innovation Scouting
Following textile ideas worthy of luxury.
A luxury brand wanted to explore a range of textile innovation topics and understand pricing in the space. Over a year we mapped technologies across more than 17 topics and reached out to players for pricing details.
The Client
The client is a luxury brand exploring innovation in textiles. It wanted to understand new technologies and the pricing landscape behind them.
The Challenge
Many topics.
One partner all year.
Prescouter was asked to explore textile innovation topics of interest to the client and, when needed, uncover the pricing landscape for the technologies it found.
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Topics
Ongoing topic research
New questions as they came up.
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Players
New players
Companies the client did not know.
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Pricing
Pricing landscape
Costs gathered direct from companies.
Our Approach
Pairing desk research with direct pricing outreach.
Pricing outreach
Directcompany outreach
Ask for pricing
Our primary research team contacted companies to gather pricing information not found online.
Player discovery
Newplayers introduced
Widen the network
We introduced the client to players it had not previously known in the textile space.
The Outcome
New players and pricing insight.
Prescouter investigated more than 17 topics over a year and introduced players the client did not know. Primary research added pricing detail where public data fell short.
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Topics
17+ topics
Investigated over one year.
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Network
New players
Introduced to the client.
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Pricing
Pricing insight
From direct outreach to players.
Innovation questions rarely arrive one at a time. A steady research partner turns a stream of topics into ongoing advantage.
Let’s Talk
What textile questions are you sitting on?
Bring us your next topic and we will map it, price it and find the players. Wherever you’re starting from, we’ll help you get there.
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