Landscape scan
82technologies identified
Map the landscape
We assessed technologies, suppliers and products, refining the scope with the client after each round.
Case Study · Technology Landscape
Scouting drinks that engage every sense.
A food and beverage company wanted drinks that go beyond taste, with visual and chemesthetic effects. We mapped technologies, suppliers and products and sorted them into a pipeline for the next decade.
The Client
The client is a company in the food and beverage industry. It wanted a multi-year product development pipeline built on new sensory technologies.
The Challenge
Beyond taste.
Build the next decade.
Prescouter was asked to map technologies that deliver multi-sensory beverage experiences and to identify suppliers and partners that could help build a multi-year product development pipeline.
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Visual
Visual effects
Drinks that change how they look.
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Sensation
Chemesthetic effects
Sensations felt beyond basic taste.
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Pipeline
A multi-year pipeline
Technologies sorted by readiness.
Our Approach
Two steps: a landscape, then direct outreach.
Horizon criteria
10year planning horizon
Score by maturity
We weighed development stage, commercial availability, processing challenges and regulatory status.
Company outreach
Directnon-public insights
Ask the companies
We contacted companies of interest to gather information not available in public sources.
The Outcome
A sensory pipeline for the next decade.
Prescouter identified and evaluated 82 technologies for multi-sensory beverages, from early-stage concepts to commercial products. Each was classified by horizon using criteria agreed with the client, giving a clear timeline for future product development over the next decade.
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Landscape
82 technologies
From early development to market.
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Horizons
Horizon classification
Each technology tagged by timeline.
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Strategy
A curated shortlist
Ready to guide product decisions.
Taste is only one part of a drink. Brands that plan sensory innovation by horizon can launch steadily instead of chasing trends.
Let’s Talk
Which sensory cues could set your drinks apart?
Map the technologies, rank them by readiness and build a pipeline that lasts. Wherever you’re starting from, we’ll help you get there.
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