Dashboard build
3sweeteners tracked
Build the tracker
We used the client’s prior research to set up a dashboard for continuous ingredient tracking.
Case Study · Trend Monitoring
Watching the science on sweeteners.
A large food and beverage company needed to know how views on stevia, erythritol and monk fruit were shifting. We built an ingredient tracker and dashboard and updated it every three months with sentiment from science and media.
The Client
The client is a large company in the food and beverage industry. It wanted to spot trends that could shape its products over the next 5 years.
The Challenge
Sentiment shifts.
Catch them early.
Prescouter was asked to monitor sentiment changes for stevia, erythritol and monk fruit in scientific publications, news and press releases to reveal trends affecting new product development.
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Science
Scientific publications
What researchers are finding.
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Media
News and press releases
How the story is being told.
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Trends
Five-year outlook
What could shape new products.
Our Approach
Turning articles into a living dashboard.
Ongoing monitoring
3months between updates
Watch the shifts
We captured changes in sentiment across scientific and media sources and reported every quarter.
Article analysis
2research phases
Score each article
Each article got a sentiment score, rationale, products, geography, study design and funding details.
The Outcome
Sentiment data that shapes new products.
Prescouter built an ingredient tracker and dashboard covering sentiment, scientific and news activity, trends and impactful publications for three natural sweeteners. The analysis also pointed to future trends and helped the client make strategic ingredient decisions for new products.
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Tracker
3 sweeteners monitored
Stevia, erythritol and monk fruit.
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Cadence
Updates every 3 months
Capturing shifts as they happen.
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Impact
Product decisions
Shaping new product development.
Ingredient reputations can turn quickly. Continuous monitoring lets teams adjust before a headline becomes a problem.
Let’s Talk
What are people saying about your ingredients?
Track the science and media signals that matter to your portfolio. Wherever you’re starting from, we’ll help you get there.
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