Materials assessed
3new materials
Cover the portfolio
We analyzed the three materials of interest with market data and an IP analysis.
Case Study · Market Assessment
Appraising the potential of three new plastic materials.
A global plastics company wanted to know which of three new materials in its portfolio could open new markets or grow its share. We assessed each material’s market, regulatory and technical case, and helped the client decide which ones to take forward.
The Client
The client is a global plastics company that, as part of its business development strategy, wanted to assess the value of three new materials in its portfolio. It needed market, regulatory, business and scientific information to see which materials could open new markets or grow its market share.
The Challenge
Test each material.
Back the winners.
Prescouter was asked to gather the market, regulatory, business and scientific information needed to judge which materials would open new markets or grow market share.
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Market
Demand and segments
Where each material could sell.
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Technical
Capabilities and specifications
What each material can do and how it is made.
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Fit
Portfolio fit
How each material would sit alongside existing products.
Our Approach
Assessing three materials through market data, IP, and experts.
Expert interviews
10subject matter experts
Learn the capabilities
Experts explained what the materials can do and where they fit.
Good fits
2materials recommended
Pick the winners
Two of the three materials were classified as a good fit for the portfolio.
The Outcome
Two materials worth adding to the range.
Prescouter classified the three materials by how they could be implemented in the client’s portfolio and found two to be a good fit. One was a short-term opportunity that could open new product applications and a new market segment, and the other a mid-term opportunity. The client also received the pros and cons of each material and an implementation guide.
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Short term
Material one
New applications and a new market segment.
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Mid term
Material two
A later opportunity for the portfolio.
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Guide
How to add them
An implementation guide for new materials.
A new material only pays off if it fits the portfolio. Pairing market data with expert insight shows which ones will.
Let’s Talk
Which materials belong in your portfolio?
Assess new materials on market, regulatory and technical merit before you commit. Wherever you’re starting from, we’ll help you get there.
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