Commercial products
179commercial surfactants
Map the market
We identified 179 commercial non-ionic surfactants and profiled the products and their suppliers.
Case Study · Competitive Landscape
Mapping the competition for a new dispersant.
A company with its own dispersant technology wanted to see how existing non-ionic surfactants with similar functions compare, including in areas outside its expertise. We landscaped 194 products and compounds and linked chemistry to application.
The Client
The client has developed its own dispersant technology and wanted to understand the competitive landscape around it. It engaged Prescouter to map commercial and non-commercial non-ionic surfactants that meet specific chemistry constraints.
The Challenge
Know the alternatives.
Look past your expertise.
Existing dispersants with similar functions span many chemistries and suppliers, including fields the client knew less well. Prescouter was asked to landscape the non-ionic surfactants that match its constraints.
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Chemistry
Headgroup types
Compounds grouped from one target headgroup to any carbon, oxygen or nitrogen headgroup.
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Products
Commercial offerings
Products and suppliers already on the market.
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Research
Emerging compounds
Non-commercial surfactants described in academic papers.
Our Approach
Building the landscape through two rounds of research.
Academic research
15research compounds
Watch the pipeline
Searches of the academic literature added 15 non-commercial compounds described in papers.
Two rounds
2research rounds
Widen the search
The first round targeted one headgroup type, and the second expanded to any carbon, oxygen or nitrogen headgroup.
The Outcome
194 surfactants, one clear picture.
Prescouter delivered a structured, documented search, high-level profiles of products and suppliers, an analysis linking chemistry types to applications and a classification of products by published hydrophilic lipophilic balance (HLB) values.
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Search
A repeatable method
The keywords and methods used, so the search can be rerun.
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Analysis
Chemistry to application
How each chemistry type maps to the applications it serves.
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Classification
Products by HLB value
A view of the field based on published HLB values.
A new technology is easier to position when you can see every alternative it will be compared against.
Let’s Talk
How does your product compare?
Map the alternatives your customers will weigh before you go to market. Wherever you're starting from, we'll help you get there.
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