Pilot benchmarking
Globalreuse models benchmarked
Learn from pilots
We benchmarked reuse pilots across quick service restaurants and adjacent foodservice settings.
Case Study · Strategic Research
Testing where reuse really works.
A global quick service restaurant company wanted an evidence-based view of reusable packaging across its markets. Prescouter combined desk research, pilot benchmarking and 10 expert interviews into a white paper on where reuse is viable and where alternatives fit better.
The Client
The client is a global quick service restaurant company. It is advancing sustainable packaging and circularity initiatives across its system.
The Challenge
Reuse sounds simple.
The system is not.
The client needed to understand the opportunities, risks and operational realities of reusable packaging, and how reuse could fit within a broader sustainable packaging strategy across different markets, formats and operating conditions.
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System
A full systems lens
Washing, logistics, behavior, rules.
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Variance
Uneven pilot results
Outcomes shaped by local conditions.
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Action
Decision-ready guidance
For deployment, scale and compliance.
Our Approach
Desk research and pilots, tested by experts.
Evidence review
LCAand policy literature reviewed
Weigh the evidence
Life cycle studies, disclosures and policy documents framed the environmental tradeoffs.
Expert interviews
10subject matter experts
Hear every side
Experts from academia, NGOs, packaging firms and restaurant teams shared practical lessons.
The Outcome
A grounded view of where reuse fits.
Prescouter delivered an external-facing white paper covering operational lessons, regulatory developments, environmental tradeoffs and deployment considerations. It clarified where reuse may be more viable, which system dependencies shape outcomes and where alternative packaging strategies may be more practical, giving the client a clearer basis for pilot design, market prioritization and compliance readiness.
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Viability
Where reuse works
Conditions that support success.
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Dependencies
System factors named
Infrastructure, behavior and policy.
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Portfolio
Reuse in context
Alongside other packaging strategies.
Reuse succeeds or fails on the system around it, not the container. The best strategies match each format to the conditions that make it work.
Let’s Talk
Where does reuse fit in your packaging strategy?
Build an evidence-based view of reuse, recycling and alternatives that fits your markets and operations. Wherever you’re starting from, we’ll help you get there.
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