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Gather hidden data
Experts shared non-public insight on competitor moves and the size of the opportunity.
Case Study · Opportunity Assessment
Turning subsea cables into sensors.
A global cable manufacturer wanted new submarine cable use cases for defense customers. We identified applications, sensors and customers, sized the opportunity and built a strategy to capture this business worldwide.
The Client
The client is a global cable manufacturer. It wanted to grow by serving defense customers with sensing on its cables.
The Challenge
Hidden markets.
Size the opportunity.
Prescouter was asked to identify use cases and novel sensors for defense customers on submarine cables, and to quantify an opportunity where public information is scarce.
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Applications
Use cases by segment
Where defense needs meet cables.
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Technology
Sensor providers
Who can supply the functions.
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Customers
Target customers
Who to approach first.
Our Approach
Surfacing non-public insight through experts.
Intelligence briefs
5intelligence briefs
Build the case
We mapped business cases and strategies to develop them across the engagement.
Phased plan
3research phases
Move step by step
We moved from applications to technology providers to target customers.
The Outcome
A plan to win defense customers.
Prescouter confirmed that defense applications are a sizable opportunity for the client. The team sized its growth, defined the required functions and sensors, and built a strategy to capture market share over the next 5 to 10 years.
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Market
A sizable opportunity
Confirmed and quantified.
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Solution
Key sensors defined
Matched to customer needs.
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Strategy
5 to 10 year plan
To capture market share.
When public data is thin, expert insight fills the gap. Asking the right people makes a hidden market measurable.
Let’s Talk
What new markets could your assets serve?
Find the use cases, size the opportunity and build a plan to capture it. Wherever you’re starting from, we’ll help you get there.
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