Program analysis
LeadingCPG programs analyzed
Study the leaders
We reviewed incentives, education, successes and challenges in leading take-back programs.
Case Study · Strategic Roadmap
Bringing products back for recycling.
A consumer goods company wanted to launch a recycling return program that supports national circular economy goals. We analyzed take-back programs from leading consumer goods companies and competitors, interviewed experts and identified potential recycling partners.
The Client
The client is a company in the fast-moving consumer goods industry. It wanted a cost-effective return program that consumers would find easy to use.
The Challenge
Empty products.
Bring them back.
Prescouter was asked to study how leading consumer goods companies and direct competitors run collection programs, and to find best practices and partners for the client’s own scheme.
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Incentives
Incentive design
What motivates people to return items.
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Education
Consumer education
Helping people know what to do.
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Partners
Recycling partners
Who can process what comes back.
Our Approach
Learning from programs that already work.
Expert interviews
Expertsfrom CPG and recycling
Hear from practitioners
Experts from consumer goods and recycling shared best practices and current challenges.
Partner search
Tailoredrecycling partners identified
Find the partners
We identified recycling partners suited to a program tailored to the client’s specific needs.
The Outcome
A blueprint for a return program.
Prescouter gave the client a foundation for a recycling return scheme, with strategies tailored to its goals, regulatory standards and consumer expectations. The guidance focused on strategic partnerships, education and incentive design to drive participation and efficiency.
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Partners
Strategic partners
Selected to support launch.
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Education
Consumer education
A priority for participation.
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Incentives
Incentive design
Built to boost returns.
Take-back programs succeed when returning a product is easy and worth it. Partners, education and incentives matter more than the bin itself.
Let’s Talk
How could your products come full circle?
Let us help you design a program people will use. Wherever you’re starting from, we’ll help you get there.
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