Stakeholder mapping
Dualclinical and procurement views
Target the right voices
We focused on stakeholders in clinical operations and procurement of antisepsis devices.
Case Study · Voice of the Customer
Listening to nurses on skin preparation.
A global medical device manufacturer wanted to understand infection prevention for vascular access in two major European markets. We interviewed 18 nurses in Italy and Spain to map practices, guidelines and buying criteria.
The Client
The client is a global medical device manufacturer. It wanted to understand how skin preparation products are chosen and used in two major European healthcare markets.
The Challenge
Two markets.
Different rules.
Prescouter was asked to map regulatory workflows, regional infection prevention guidelines, processes, key metrics and decision criteria for vascular access skin preparation products in Europe.
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Rules
Regulatory workflow
How products reach clinical use.
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Practice
Regional guidelines
Infection prevention on the ground.
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Buying
Decision criteria
What drives product selection.
Our Approach
Going straight to the clinicians.
Nurse interviews
18nurse experts interviewed
Capture pain points
Nurses in Italy and Spain described their daily practices, challenges and pain points.
Comparative analysis
2healthcare systems compared
Contrast the markets
We set out similarities and differences in skin preparation practice across both systems.
The Outcome
Pain points mapped in two markets.
Prescouter delivered a report comparing best practices for vascular access skin preparation across the Spanish and Italian healthcare systems. Insights from 18 nurses helped the client pinpoint key pain points in both regions and see where the two markets differ.
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Voices
18 nurse experts
Across Italy and Spain.
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Contrast
2 healthcare systems
Similarities and differences mapped.
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Needs
Key pain points
Identified in both regions.
Guidelines tell only part of the story. The clinicians who apply them every day reveal where products can truly help.
Let’s Talk
What would your users tell you directly?
Hear directly from the clinicians who use your products every day. Wherever you’re starting from, we’ll help you get there.
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