Technology profiling
30web coating techniques
Sort the methods
We profiled 30 web coating techniques and organized them into technology trees by operating mechanism, substrate, and end-use application.
Case Study · Market Assessment
Linking web coating methods to high-growth markets.
A leading maker of premium paper products wanted to extend its web coating offering and needed to know which technologies and markets were worth the investment. We mapped the methods, costs and markets to show where the best returns lay.
The Client
The client is a leading manufacturer of premium paper products looking to extend its range of web coating offerings. It engaged Prescouter through a Research Support Service project to understand the technical aspects, market size, and returns of the coating technologies available.
The Challenge
Know the methods.
Link them to the right markets.
Prescouter was asked to define the state of the art in web coating, the coating technologies available, and the trends in this market, linking each technology to products and applications.
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How it works
Operating mechanism
How each web coating technique works, and which substrates it works on.
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Where it sells
End-use applications
The products and applications each technology can serve.
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What it pays
Costs and returns
Estimated investment costs, profitability, and market size for the most promising techniques.
Our Approach
Linking coating methods to markets and margins.
Expert input
Costsinvestment and profit
Price the options
Consultations with subject matter experts gave the team views on trends, investment costs, profitability, and markets for the key techniques and high-growth uses.
Market analysis
26market reports analyzed
Size the markets
We analyzed 26 market reports to estimate the market sizes and growth rates of the products of interest.
The Outcome
Where the best margins are likely to be.
Prescouter presented the client with technology trees for the areas of interest and pointed to three application areas with the largest market size, strongest growth, and the chance of higher profit margins.
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Market size
The largest application areas
End uses with the largest markets for the client to consider.
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Growth
Where demand is growing fastest
Application areas with the strongest growth rates, based on 26 market reports.
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Margins
Where profits could be higher
Options that could support higher profit margins for new coating offerings.
A coating method is only as valuable as the market it serves. Linking each technique to its end uses shows where the investment pays back.
Let’s Talk
Which coating markets should you go after next?
Build your growth plans on a clear view of technologies, costs, and the markets that reward them. Wherever you’re starting from, we’ll help you get there.
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