Clinician interviews
31clinicians interviewed
Talk to users
We spoke with clinicians who routinely use bone void fillers about their needs and interest.
Case Study · Voice of the Customer
Asking surgeons about antibiotic bone fillers.
A global medical device company wanted to know if surgeons would value bone void fillers preloaded with antibiotics. We interviewed 31 clinicians across 6 specialties to test the need, interest and conditions for use.
The Client
The client is a global medical device company. It was running an infection control initiative across 5 product areas.
The Challenge
Add antibiotics?
Ask the surgeons.
Prescouter was asked to investigate the potential benefit and added convenience of adding antimicrobials to existing bone void filling products, as part of the client’s infection control initiative.
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Need
Clinical need
Where infection risk drives demand.
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Interest
Surgeon willingness
Who would use it, and when.
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Product
Preferred antibiotics
Which drugs and patients fit best.
Our Approach
Listening to the people who use it routinely.
Specialty mix
6areas of expertise
Cover every angle
Interviews spanned trauma, orthopedic, foot and ankle, podiatric and joint reconstructive surgery.
Rolling insight
Matrixof interview findings
Share as you go
Partial findings came at every meeting, ending in a report and an easy-to-read interview matrix.
The Outcome
Real surgeon insight behind the product.
Prescouter gathered real-world views from 31 clinicians on the need for antimicrobial bone void fillers. The findings showed market potential, preferred antibiotics, the patient groups most likely to benefit and the conditions under which surgeons would use the product.
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Market
Market potential
Grounded in clinician demand.
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Drugs
Preferred antibiotics
Named by the surgeons themselves.
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Patients
Priority cohorts
Patients who benefit most.
Product ideas that sound convenient still need clinical buy-in. Talking to routine users early shows what will actually be adopted.
Let’s Talk
What would your users tell you today?
Talk to the clinicians who matter and build what they will use. Wherever you’re starting from, we’ll help you get there.
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